Summary: The Internet has become a powerful place for interior designers. Being able to showcase your skills and previous accomplishments can help garner interest from potential clients.
How you go about marketing your brand and image is entirely up to you and it is important to be open-minded about all of your available options. Here are some practices that you can follow to get started.
Showcase Your Online Portfolio
When the average homeowner is deciding on an interior designer, he or she will want to compare portfolios with others in the same market. If you recently worked for a client or have done multiple projects in the past, be sure to upload your photographs and categorize them accordingly. This is a great way to garner interest, especially in the age where people prefer to look at images rather than reading text. Doing this will give your potential clients an idea of the kind of work you have done and how you can help them out.
Utilize Social Media
Social media is undeniably powerful, and could be the platform that turns your business into a successful one. Not only is it a great way to show off your work, but you can redirect them over to your website and showcase how they can reach you.
Consider building an online presence if you haven’t done so already. The majority of communication, whether done through email or social media, takes place online, which is why giving customers an easy way to learn more about you can be beneficial for your business. Moreover, your images may have the potential to go viral and circulate the Internet like a wildfire. People are always browsing around social media for the latest thing to check out. With enough attention from followers and non-followers alike, you could be garnering much more interest than you thought.
Be Active With Followers
If you have followers that are liking and commenting on your photos, it never hurts to respond with a quick thank you or address their questions. If you are trying to reach out to people and establish an online presence, be sure to check your pages often to interact with other people. Regular activity on a social media platform can help you build an even stronger following. Using word-of-mouth, someone who is a regular visitor to your page might recommend your work to a coworker in need of an interior designer. And, thanks to your hard work, this could all be achieved by a simple response that takes no more than a minute.
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